Does Your Company Have A Longevity Strategy? $22 Trillion Awaits

By Avivah Wittenberg-Cox

We have long lobbied Jewish organizations about their lack of attention to—and investment in—older people. Turns out, the marketing world is equally inattentive! Check out this illuminating article on the rationale for connecting to the older market. Here’s one excerpt:

“People over 50 make over 50% of consumer spending decisions and hold 83% of US wealth. But you wouldn’t guess this if you were analysing most companies’ marketing or product development strategies. Despite the sweeping impact of one of the biggest demographic shifts the world has ever seen, with the number of 65+ soon to outnumber the under 18s, companies have seemed largely disinterested in the data flipping oldward – everywhere.”

Click here for the article.