Articles & Studies
Explore active aging, aging in Jewish life, cultural trends and organizational developments.
A library of important articles, reports and findings. (If that description fits something you’ve written or read, please send it to us to share!)
Featured Active Aging Articles & Studies
All Articles & Studies
What years are baby boomers? Here's how old this generation is in 2023.
What years are baby boomers? Here's how old this generation is in 2023. By Claire Mulroy, USA Today, March 1, 2023
Helpful info about Baby Boomers—and the Baby Boom cohort.
Click here.
America Is Growing Old. We Look Into Its Future.
It’s time for the country to have an honest conversation about aging.
Open now. A special New York Times section on aging in America touching many topics and issues—and initiating conversation about aging today.
THE NEW OLD AGE
… we’re witnessing the spread of a new life stage. In the 21st century, another new phase is developing, between the career phase and senescence. People are living longer lives…If these…programs can help older people figure out what a fulfilling life looks like when work and career are no longer in the center, then maybe they’ll have some lessons for the rest of us…Most revolutions come from the young. Is it possible that the one we need now will be driven by the old?
Click here to read.
Why Gen Z, Millennials, Boomers, and Gen X Fight: Generational Conflict
Gen Z is soft, millennials are embarrassing, boomers are evil, and no one has thought about Gen X in years. But while generational framings are ubiquitous, just how real are these fault lines?
Click here to find out.
Families Rediscovering Multigenerational Living
by Kerri Fivecoat-Campbell, March 22, 2023
The arrangement, once the norm for many American families, is making a comeback. Article includes tips for a successful multi-generational household.
From “Next Avenue”, read it here
OneTable brought Shabbat to thousands of young adults. Soon, empty nesters will dine, too
As the world emerges from the pandemic, people are 'looking for ways to connect on their own terms — in their own homes, in their own community,' OneTable CEO Aliza Kline said.
For years, the organization has served people ages 21-39 by offering them a platform to connect, funding to host dinners and resources such as recipes, invitations and Jewish religious resources. Now, the organization is expanding: In response to the loneliness many empty nesters feel when their children no longer live with them, OneTable plans to offer a platform for older adults, too.
Read it here.
The big idea: why the generation gap isn’t as wide as you think
By Bobby Duffy
Pitting boomers against millennials is a distraction from the inequality that affects us all. An interesting take on inter-generational differences and tensions, an issue that often arises when deciding on investing in older adult programs. Read it here.
2021 Profile of Older Americans, U.S. Department of Health and Human Services
This report presents a wide range of data regarding the U.S. older population and be helpful in capturing trends that convey the need to invest in this population.
Does Your Company Have A Longevity Strategy? $22 Trillion Awaits
By Avivah Wittenberg-Cox
We have long lobbied Jewish organizations about their lack of attention to—and investment in—older people. Turns out, the marketing world is equally inattentive! Check out this illuminating article on the rationale for connecting to the older market.
Click here for the article.
The Key to Marketing to Older People? Don’t Say ‘Old’
By Corinne Purtill
The New York Times Deal Page tries to understand how to reach older people. Great quote: “The idea is to market not to a name and not to an age, but to the stage of life or vibrancy.” Read it here.