This report presents a wide range of data regarding the U.S. older population and be helpful in capturing trends that convey the need to invest in this population.

By Avivah Wittenberg-Cox

We have long lobbied Jewish organizations about their lack of attention to—and investment in—older people. Turns out, the marketing world is equally inattentive! Check out this illuminating article on the rationale for connecting to the older market.

Click here for the article.

Check out this interesting podcast (on Judaism Unbound featuring Janet Aronson, Associate Director of the Cohen Center for Modern Jewish Studies at Brandeis University. it focuses on the findings of the recently released Los Angeles community study but also contains important perspective on research, on placing findings in perspective and on the evolving diversity of Jewish life and connections (plus there’s a shout-out to Active Aging! and some helpful links on the site’s resource page.) The LA study was the one that found that younger Jews were more engaged in Jewish life than older Jews—but in different ways.

U.S. Jews are culturally engaged, increasingly diverse, politically polarized and worried about anti-Semitism. Check out Pew’s latest survey of the American Jewish population. Read it here.

from Synergy/UJA Federation of New York (2016); Elcott and Himmelfarb, Principal Investigators; article in eJewishPhilanthropy by Cantor Adina Frydman and Andi Rosenthal. Read it here.